Amazon announced its new tablet recently, and it may change mobile web browsing forever with Silk, its newly released browser optimized for mobile use.
As part of the launch of its new Fire tablet, Amazon will also release a new mobile browser, Silk, designed specifically for use on its tablet, the company announced on Wednesday.

According to the team behind Silk, browsers have generally remained unchanged even though people are accessing the web in new ways and from new devices. Silk works directly with Amazon’s powerful cloud services expedite page load times help so mobile users can view content of all kinds more seamlessly.

For marketers, the development of Silk could result in improved ROI for mobile SEO campaigns. Tailoring the browser experience to mobile users will likely reduce bounce rates since page load times will improve. Silk has direct access to Amazon Web Services, so all elements of a website run through the Amazon cloud and are optimized for mobile access.

The market for tablets has grown considerably in recent months and will continue to do so moving forward. Brafton recently reported the market in the U.S. will expand to more than 250 million shipments by 2016.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.