Though the young learners of the world may not be ready to hear it, the new school year is just around the corner. For returning students, this may be a little daunting. But for retailers, the back-to-school season is the perfect time to boost business.

Though the young learners of the world may not be ready to hear it, the new school year is just around the corner. For returning students, this may be a little daunting. But for retailers, the back-to-school season is the perfect time to boost business.

According to a new report from eMarketer, mobile and social media will play a significant role in back-to-school shopping this year. A study conducted last month by Deloitte revealed that 64 percent of surveyed parents plan to use smartphones to look for local deals and review products. Meanwhile, 35 percent of survey respondents intend to rely on social media.

This signals a growing need (and opportunity) for businesses to cater their content marketing campaigns to social media and mobile platforms. With American consumers now more connected than ever, businesses can gain a competitive edge by leveraging these marketing channels.

Through mobile devices such as smartphones and tablets, businesses can offer quick access to digital coupons and sales information. Social media, on the other hand, provides a platform for companies to keep shoppers up to speed on local deals and promotions.

In recent years, both mobile and social media have become powerful marketing tools for companies across industries. As Brafton recently reported, a study from the Pew Internet & American Life Project revealed that social media, in particular, has skyrocketed in the last six years, with 65 percent of Americans currently connected to at least one social network.