Recently, Brafton reported that content marketing reaches tablet users, as the majority of users say web access and media content are leading features that draw them to tablets. For internet marketers planning mobile content campaigns, new data from Nielsen suggests video content attracts on-the-go consumers.
According to the company's latest mobile video report, the number of U.S. mobile users who watch video content via their devices is on the rise. In the fourth quarter of 2010, nearly 25 million Americans watched videos while on the go. This represents a 40 percent year-over-year increase, as 17.6 million mobile Americans watched mobile videos in Q4 2009.
The number of mobile video viewers is steadily rising; in Q3 2010, just 22.9 million U.S. mobile subscribers watched videos, compared to Q4's 24.7 million viewers.
Nielsen also notes that video viewers are watching more mobile content. Viewers watched an average of four hours and 20 minutes per month in Q4 2010 – a 20 percent year-over-year increase.
The company expects that the rise in video viewers is linked to the overall rise of tablet and smartphone markets, which suggests that marketers should have some mobile content campaigns in place. Indeed, earlier this week, Brafton reported that the smartphone market is expected to grow 50 percent this year.