A report from AYTM Market Research suggests that paid content on social networks may not be attracting too many users. According to the survey, more than 54 percent of respondents said they have never clicked on paid social content no matter which account they saw it from.
More than 89 percent of respondents said they use Facebook, 30.9 percent use Twitter and 41.4 percent use other platforms. Most social users hold accounts on more than one of the included networks.
While 22.6 percent of respondents said they have clicked on paid content multiple times and the same amount said they have once, it’s clear that most don’t pay too much mind to social ads.
The numbers aren’t too promising for paid social media marketing campaigns, though organic content holds strong. Brafton recently highlighted a report from The Wall Street Journal that found Twitter has performed better than other networks when it comes to paid content, which may be closely linked to its lay out of paid content, presenting them as other Tweets.
Additionally, Facebook has rolled out Sponsored Posts and Sponsored Stories recently in hopes of shifting their paid content to resemble their organic posts.