A report from comScore found that 179 million Americans watched video content on the web in February, which suggests original videos are an important addition to brands' content marketing mix.

A report from market research firm comScore found that more than 179 million Americans viewed video content on the web in February, and they watched a combined 38 billion videos in the month.

Businesses launching new media marketing campaigns can integrate video marketing to provide prospects with engaging, informative content via a rising channel. As Brafton reported, YouTube topped a monumental 1 trillion views in 2011, and some top videos were how-to style clips that businesses can create with best tips in their industries.

According to comScore, Google web properties, including YouTube, were the most frequently visited for video content last month.

Video content can also be used as an interesting twist on social media marketing. ComScore’s study found that Facebook ranked fourth in terms of videos viewed. Sharing original video content on Facebook, Twitter and other popular networks can help businesses engage news users with their video marketing, while making their social content interesting.

Brafton recently reported that video marketing will be among the biggest investment areas for businesses looking to expand their content marketing in 2012. Nearly half of companies will either launch campaigns or bolster existing efforts.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.