Consumers are open to giving Bing a chance, but it will take more than its recently rolled out to win users.

A report from AYTM Market Research found that consumers are open to giving Bing a chance, but 67.8 percent said Google is their preferred search engine. While just 8.8 percent said they primarily use Bing, 87.8 percent of respondents said they would consider a new search engine.

For Bing, the struggle has always been attracting users away from Google. The recent launch of, which allows searchers to compare the two engines directly, may help Bing attract a larger audience. Still, getting people to the site is critical for Bing, as 57.2 percent of respondents said they wouldn’t change their preferences based solely on the advice of other users.

Bing It On’s presence hasn’t drawn much comment from Google. The one exception was a Tweet from Matt Cutts, Google’s distinguished engineer, that seemed to taunt Bing. After searching from “bingiton” using the feature, the site appeared higher in Google than it did in Bing’s results.

Brafton recently reported that Bing will be the default search engine on the newest line of Amazon Kindle tablets. While the move will help Bing gain some visibility given the popularity of Amazon’s devices, the company will need to do more to improve its position in the current search market and SEO relevance for marketers.


Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.