Marketers managing their holiday search campaigns may be pleased to hear that Google has announced the launch of a new and improved beta AdSense interface.
The new interface is supposedly more intuitive – related AdSense features are now grouped together so marketers can more easily manage accounts. Jacoby Thwaites, AdSense engineering lead, explains that the new functionalities are ultimately designed to help clients better manage their revenues.
There are new graphs that let marketers view trends in ad performance as well as fine-tuned control features for more precise management based on impressions, clicks and earnings. Plus, advertisers can now customize their data according to ad size, ad type, text versus image performance and/or targeting strategies with easy-to-read (and compare) graphs.
Google also says the new interface is faster to use, making improved ad management quicker to execute. Officials also believe this speed can benefit users as it will allow Google to act on their feedback in a more timely fashion.
This improved interface may be especially useful in light of recent reports that internet ad revenue hit a record-breaking $12 billion during H1 2010, with paid search spend up 19 percent year-over-year last quarter. As Brafton has reported, Google is gaining ad spend in spite of the recent Bing/Yahoo alliance.