R.A.G. New York, a New York City-based retailer was doing well with in-store sales, but saw little movement on its website sales – until it began using search engine optimization (SEO).

Jay Greenstein, president of the clothing company, told the New York Daily News that after hiring Blue Fountain Media to help the company with search engine optimization (SEO) its website went from three sales per day to now averaging $8,000 each month.

Greenstein said the use of search engine optimization was able to increase sales by drawing more traffic to his site.

"This got people to visit the site," Greenstein told the paper. "It was definitely worthwhile."

But the most important thing for Greenstein and his company was getting on page one of Google and other search engines which Blue Mountain Media creative director Gabriel Shaoolian calls the "Holy Grail."

"Page two is useless," Shaoolian told the Daily News. "The questions for business owners are, how do I get there and how do I stay there?"

Search engine optimization (SEO) appears to be gaining traction from retailers looking to increase traffic at a lower cost than typical paid search campaigns. A survey earlier this year from Internet Retailer found that 55.3 percent of companies planned to increase search engine optimization (SEO) this year while only 24.2 percent said they would increase their budget for paid search.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.