A report from the Pew Research Center’s Project for Excellence in Journalism says that a growing number of tablet and smartphone owners access news content on their mobile devices. While it’s clear that most spend time reading mainstream news outlets, news content marketing campaigns that offer relevant, industry-focused information could help companies attract these readers.
According to the study, 44 percent of tablet owners and 61 percent of smartphone users access timely articles every day. On a weekly basis, 65 percent of consumers accessing the web on tablets said they read news, along with 80 percent of those using smartphones.
Developing a strategy that helps attract mobile users to websites requires the creation of interesting content. Timely news articles are an ideal fit for many because they add a dimension of authority to sites. Keeping website visitors informed and engaged can consistently drive site traffic as readers come to trust content.
Moreover, articles, blog posts and other informative pieces help drive consumers toward conversion. Brafton recently cited data from Triton Digital that found that 61 percent of prospects access branded content before making a purchase on the web.