New mobile Twitter features make it easier for marketers to keep online conversations going with accurate and timely social content updates.

Marketers understand Twitter’s power for spreading news in real time, which is why 80 percent use the platform for social media marketing, according to the 2013 Social Media Marketing Industry Report. Unlike Facebook and LinkedIn – which attract disproportionate followings of B2Cs and B2Bs, respectively – Twitter is popular with both. To make it even easier for marketers to manage the timely delivery of branded content, Twitter recently introduced new mobile sharing features.

Account holders can now upload photos in fewer steps, making it possible for brands to share images of products or events in under six seconds. The new features also give users full image previews instead of cropped thumbnail versions, so they can verify the picture is worth sharing with their prospects.

The updates, which aim to make tweeting even more seamless, allow marketers to add or remove location data straight from the Tweet box and include better visuals when navigating between multiple accounts. Users now see their usernames and avatars, and can tap the desired account’s image to Tweet from its handle. This not only prevents errant tweeting, but also gives marketers a better idea of how Tweets appear once published.

Real-time Tweets enable marketers to get their online content in front of prospects in a timely manner. Missing out on these conversations means losing opportunities to nurture leads, drive site traffic and earn conversions.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.