A report from eMarketer said that one-third of web consumers will own tablets by 2014, and this means more opportunities to reach on-the-go audiences with content marketing.

A report from eMarketer found that tablets will be owned by more than one-third of American web shoppers by 2014, which means these consumers will have access to online content around the clock. Businesses might want to team up with content writers to capitalize on mobile users’ heavy online news consumption.

According to eMarketer, more than 33 million Americans will adopt the technology by the end of the year. This figure represents 158.6 percent growth over the end of 2010 when the iPad, (the first truly popular tablet) became available.

By the end of 2014, more than 89 million web consumers are expected to use tablets in their daily lives as a primary access point for the internet. The iPad is currently the most popular tablet computer on the market, and this will likely continue moving forward, eMarketer reported.

For marketers, increased tablet use represents an opportunity for better more success with news content marketing campaigns. Brafton reported earlier this year that more than half of tablet users said they access news content every day on their mobile devices. Even if this percentage remains stagnant, the amount of mobile users consuming news will continue to grow.

Leveraging this trend could help businesses boost conversions through their content marketing campaigns, especially those integrating mobile SEO into search marketing. Tablet web connections rely on mobile service providers and most mobile search algorithms consider users’ location when producing search results. 

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.