Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights: 80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors (whether for themselves or their loved ones), they do extensive research online before stepping foot into a residential facility for a tour. Our client in… Read more »
Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.
Tips to gauge Dark Social shares for better referral traffic estimates in Google Analytics.
The missing piece in your content marketing puzzle? Email newsletters
Here are quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2B Content.
Larry Kim shares 5 CRO hacks from SMX East, covering why you should kill your landing pages and how to replicate your customers.
Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.
Excerpt: Brafton will talk about content marketing best practices at Pub Con Las Vegas, Oct 6-7, 2015, .
Industry: Finance Content: Social media contests Highlights: 716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained or educated – and even after users click the “Like” or “follow” button, they always have the ability to opt out. (Research shows that one… Read more »
Here’s a quick look at Search Marketing Expo East in New York City, Sept. 29-30, where marketing insiders speak on content marketing and SEO best practices.