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    3 steps to lowering your corporate blog’s bounce rate (by 80%!)


    Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights:  80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors […]

    How to shed light on “dark social” referral traffic in Google Analytics


    Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.

    Reduce Dark Social in referral traffic [Video]


    Tips to gauge Dark Social shares for better referral traffic estimates in Google Analytics.

    How to get 25% more referral traffic through email newsletters


    The missing piece in your content marketing puzzle? Email newsletters

    10 Can’t-miss stats from CMI’s 2016 State of B2B Content Marketing report


    Here are quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2B Content.

    5 Conversion hacks from Larry Kim at #SMX EAST


    Larry Kim shares 5 CRO hacks from SMX East, covering why you should kill your landing pages and how to replicate your customers.

    How to create content for different audiences


    Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.

    Don’t miss it: Brafton to talk content marketing PubCon Oct. 6-7


    Excerpt: Brafton will talk about content marketing best practices at Pub Con Las Vegas, Oct 6-7, 2015, .

    How a finance brand earned 716% more Facebook fans with contests


    Industry: Finance Content: Social media contests Highlights:  716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained […]