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    3 steps to lowering your corporate blog’s bounce rate (by 80%!)

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    Industry: Assisted livingContent: In–depth blog posts, news articles, social media promotionHighlights:  80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors (whether for […]

    How to shed light on “dark social” referral traffic in Google Analytics

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    Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.

    Reduce Dark Social in referral traffic [Video]

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    Tips to gauge Dark Social shares for better referral traffic estimates in Google Analytics.

    How to get 25% more referral traffic through email newsletters

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    The missing piece in your content marketing puzzle? Email newsletters

    10 Can’t-miss stats from CMI’s 2016 State of B2B Content Marketing report

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    Here are quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2B Content.

    5 Conversion hacks from Larry Kim at #SMX EAST

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    Larry Kim shares 5 CRO hacks from SMX East, covering why you should kill your landing pages and how to replicate your customers.

    How to create content for different audiences

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    Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.

    Don’t miss it: Brafton to talk content marketing PubCon Oct. 6-7

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    Excerpt: Brafton will talk about content marketing best practices at Pub Con Las Vegas, Oct 6-7, 2015, .

    How a finance brand earned 716% more Facebook fans with contests

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    Industry: FinanceContent: Social media contests Highlights:  716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained or […]