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    4 Reasons to increase your video budget

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    Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of […]

    4 Reasons to increase your video budget [Video]

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    If you're in budget-planning mode – you'll want to listen to my four top reasons why you can't afford to leave video out.

    Brafton & AMA to host Boston content marketing event Oct. 6

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    Brafton is teaming up with American Marketing Association’s Boston chapter on Oct. 8 to host a marketing event in Microsoft’s NERD center in Cambridge.

    How to build web conversions when people “don’t get” what you do

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    A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.

    5 Brilliant content ideas from #CMWorld 2015

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    Insights from Content Marketing World that will help marketers focus on big-picture wins.

    Why half of web content goes unnoticed (& how to stand out)

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    A BuzzSumo/Moz study shows over 50% of content lacks links and shares. These 7 insights can help you create share-worthy content.

    3 must-haves for a winning social media strategy

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    Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.

    The biggest SEO updates of Summer 2015

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    Here’s a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.

    Top SEO Updates: Summer 2015

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    Here's a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.