Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of their big end of year campaigns, while also working on next year’s budgets. If you’re in budget-planning mode – you’ll want to listen to my… Read more »
If you're in budget-planning mode – you'll want to listen to my four top reasons why you can't afford to leave video out.
Brafton is teaming up with American Marketing Association’s Boston chapter on Oct. 8 to host a marketing event in Microsoft’s NERD center in Cambridge.
A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.
Insights from Content Marketing World that will help marketers focus on big-picture wins.
A BuzzSumo/Moz study shows over 50% of content lacks links and shares. These 7 insights can help you create share-worthy content.
Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.
Here’s a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.
Here's a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.
Brafton has several teammates heading to Hubspot’s Inbound conference in Boston. Find out which sessions we’ll be attending.