Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When your team is producing site content, is it part of your process to review the articles or videos before they’re set live? Here’s an equally important question: Is it part of your process to review the articles or videos on a mobile device before they’re set live? 2015 has been a groundbreaking year for… Read more »
Blogging for conversions? Here’s the strategy we suggest.
Here’s a list of must-see events at Content Marketing World, straight from the CMI team and content experts at Brafton. Content Marketing World 2015 is held Sept. 8-11 in Cleveland, OH.
Hey everyone – Molly here for your weekly Content & Coffee. Summer’s coming to a close and marketers are in competition to get their brand into the back-to-school spotlight. Google shared data earlier this year that back-to-school search queries were up 48% from last year and searches were starting earlier than ever. Marrying social media… Read more »
Pew Research shows Facebook is still the biggest social media network, but visual networks are gaining traction quickly – and marketers should follow suit.
Google recently announced it’s showing Tweets in SERPs for all English queries, and displaying them on mobile results as well.
How to create content that bridges the gap between your sales and marketing department.
Still under the impression your audience doesn’t use social media? Based on these demographics we’d disagree, but now Twitter has an advertising option that people can appreciate even if they haven’t bought into social media. The social network announced it will soon start offering promoted Tweets and promoted videos within other apps, so they show… Read more »
A recent Q&A with Google’s John Mueller reveals a best practice for mobile SEO that should be taken with a grain of salt.
87 percent of marketers report better performance thanks to the marketing technology they’re implementing.