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    Essential resources to bookmark for repurposing content

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    When you’re repurposing content, you’ve got a lot to consider. This comprehensive list of guidelines and insights will keep you on track for success.

    SEO

    Google will start penalizing mobile pop-ups: Here’s what to do

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    Google will begin penalizing mobile sites for using pop-ups and interstitials. Is yours at risk?

    5 lessons designers can learn from Google Maps’ update

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    Google Maps made some subtle but effective changes to their design. Here are the 5 lessons you can learn from their update.

    Do your keyword research: 4 steps for mapping longtail keywords

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    Ranking for a primary keyword might not be realistic, but that’s where longtail phrases come in. Here are our 4 steps for optimizing for longtail searches.

    #CMWorld is less than a month away: Are you ready?

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    #CMWorld is in less than a month. Here’s a look at some can’t-miss speakers, sessions and things to do in Cleveland.

    The 3 reasons Verizon acquired Yahoo: Content, data & video

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    The Verizon-Yahoo deal shows us that targeted digital content is gold, but it’s only as powerful as the platform it is delivered on.

    SEO

    Beyond HTTPS security: SEO benefits of making the switch

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    HTTPS now accounts for 30 percent of first-page Google results. Here’s why you should use it not just for security, but for SEO.

    eBay is using Google AMP – and you should too

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    This month, eBay became the first major non-news website to begin widely showing AMP results. Here’s why this is a good sign for content marketers.

    SEO

    4 key marketing updates from Google’s SMX keynote

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    At SMX Seattle, Gary Ilyess filled us in on Google’s upcoming search updates. Here’s what you need to know.