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    In defense of Pantone 448 C, the so-called ‘ugliest color’

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    Pantone 448 C is now known as the “ugliest color on earth,” but that doesn’t mean you need to keep it out of your marketing palette.

    SEO

    Marketers prepare! AMP is coming to Google’s iOS app

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    Google just upgraded the iOS version of their Search App, bringing AMP to users’ fingertips. Here’s what it means for marketers.

    5 marketing takeaways from Google I/O 2016

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    Five of Google’s major announcements at I/O 16 will impact how marketers approach content creation.

    SEO

    Keyword Explorer: Moz’s latest tool offers 95% volume accuracy, metrics-driven results and more

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    Moz’s new Keyword Explorer tool offers easily understandable metrics that make keyword planning more accessible. This new marketing asset could potentially change the way marketers approach keyword strategies.

    Instagram’s new video feed: What it means for marketers

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    Instagram is making move to become a video-heavy service. Here’s why marketers should start taking advantage right away.

    SEO

    This week’s recap of Google’s changes: Local 3-pack ads, Google Maps & penalties

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    Notice anything different about three-pack listings, Maps or local optimization lately? Google has updated their ad policies regarding local listings.

    8 brand new ways to target customers via Facebook Messenger

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    Facebook has turned Messenger into an automated marketing Platform. Here are 8 ways to use it to target customers and drive sales.

    SEO

    Google may have penalized you this weekend: Here’s how to fix it

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    Notice a penalty from Google this weekend? It’s likely from spammy, unnatural links. Here’s how to fix it.

    Video ads will make Facebook Instant Articles more lucrative for businesses

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    With video ad capability, Facebook’s Instant Articles just got more exciting for publishers.