Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
Google’s personalized results can provide users targeted content (and perhaps give marketers chances to engage tailored audiences), but Eli Pariser points to some shortcomings of this evolving search system at SMX East 2011.
With web browsing, social media and email among the primary functions of mobile devices, marketers now have more opportunity to reach potential prospects on the go.
A new report from Constant Contact found that small business marketing plans featuring both email marketing and social media marketing elements are more successful than those featuring just one.
At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts.
Email marketing campaigns containing links to editorial content enjoyed greater click-to-open links than those leading to traditional marketing material, according to an eMarketer report.