News Archives - Page 333 of 536 - Brafton
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    Social media compatibility key to going viral

    Making sharing as simple as possible is critical to content becoming viral, according to Search Engine Land’s Jordan Kasteler.

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    Web browsing primary function of media tablets

    With web browsing, social media and email among the primary functions of mobile devices, marketers now have more opportunity to reach potential prospects on the go.

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    Mobile devices changing search

    In an interview with Mashable, Norman Winarsky found that the shift toward mobile devices will likely alter search as well.

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    IDC: Mobile web usage to eclipse desktop by 2015

    Market research firm IDC reported on Monday that mobile web use will likely surpass desktop internet access by 2015.

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    Marketing must be multi-platform for small business

    A new report from Constant Contact found that small business marketing plans featuring both email marketing and social media marketing elements are more successful than those featuring just one.

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    SMX insight: Determining SEO correlation versus causation factors

    At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts.

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    Legal websites turn to content marketing

    A report from JD Supra found that content marketing will play a critical role in web marketing campaigns for law firms moving forward.

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    Content Marketing World experts: Treat prospects like people

    Industry expert Jessica Eastman noted that audience targeting was a key focus for speakers and attendees at Content Marketing World.

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    Email marketing still represents a major opportunity for businesses

    Email marketing campaigns containing links to editorial content enjoyed greater click-to-open links than those leading to traditional marketing material, according to an eMarketer report.

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    Facebook ranks as top web destination in U.S.

    Nielsen reported on Monday that Facebook is the most frequently visited web page for online Americans users.

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