News Archives - Page 333 of 536 - Brafton
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    Content Marketing World experts: Treat prospects like people

    Industry expert Jessica Eastman noted that audience targeting was a key focus for speakers and attendees at Content Marketing World.

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    Email marketing still represents a major opportunity for businesses

    Email marketing campaigns containing links to editorial content enjoyed greater click-to-open links than those leading to traditional marketing material, according to an eMarketer report.

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    Facebook ranks as top web destination in U.S.

    Nielsen reported on Monday that Facebook is the most frequently visited web page for online Americans users.

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    Expert: Relevancy turns traffic into conversions with content marketing

    Content marketing strategies must be tailored to the specific informational needs of key demographics, industry expert Brody Dorland recently reported.

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    Google still leading search, but Bing-powered search makes strides

    Experian Hitwise’s most recent report found that Google’s web search market share is currently at more than 66 percent, but Bing-powered search increased three percent in August.

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    More than half of Facebook users respond to social media marketing efforts

    More than half of Facebook users report Liking brands because they are already customers, and 56 percent relay positive experiences to friends.

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    Director Kevin Smith offers insight at Content Marketing World

    Director Kevin Smith pointed to passion and the use of social media as key drivers of enterprise content marketing plans.

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    CMW expert: News content marketing provides a clear brand distinction

    Content marketing articles should not be too heavily branded, industry expert Todd Wheatland said this week at Content Marketing World

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    Facebook marketing increasingly reaches pension crowd

    Social media use among older age groups is on the rise in the U.K., with more than 55 percent of pensioners using Facebook.

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    Content marketing depends on understanding target audience

    Content marketing experts reiterated the value of understanding a target audience during a panel at Content Marketing World on Thursday.

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