• With 100 million users, Twitter key to social media marketing

    Twitter reported on Thursday that it now has more than 100 million active users, half of which log into the website every day.

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    IT companies aggressively pursuing content marketing

    Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.

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    Social media marketing lacking at small businesses

    A report from Zoomerang found that social media marketing for SMBs is improving, but strategic planning is needed to make efforts as effective as they could be.

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    Social media marketing more effective among users with smaller social circles

    A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.

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    Social media use growing for all demographics

    With Facebook and Twitter usage steadily expanding in recent years, leveraging these platforms for social media marketing purposes has become mainstream.

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    Audience targeting to play major role in content marketing

    Eighty-six percent of online publishers believe they need to make better use of data to drive content marketing initiatives.

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    Yahoo-Bing search partnership may have doomed Bartz

    The departure of Yahoo CEO Carol Bartz could have a widespread effect on SEO campaigns.

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    Share content to overcome the ‘half life’ of a link in social media marketing

    Bitly recently reported that shared links have a “half Life,” and businesses must account for this in their social media strategy.

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    Blogs critical element of B2C content marketing

    Chris Baggott, a content marketing expert, pointed to updated blogs as an easy method of keeping web content fresh.

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    Twitter, Bing announce extension of relationship

    Microsoft and Twitter have extended their agreement to include Twitter posts in Bing’s search results.

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