News

Speaking at Content Marketing World, David Meerman Scott said that timeliness and accuracy are critical to successful brand journalism campaigns.

With 33 percent of Twitter users checking their accounts daily and 15 percent using Twitter specifically to follow brands, the marketing opportunities on the platform are growing.

Google expects 15 percent of Black Friday searches to come from mobile devices, and the estimated number of mobile searchers will likely increase as the holidays approach.

The Business Finance Store recently reported that businesses of all sizes must develop social marketing strategies to guide their initiatives.

A report from Vizibility found that 80 percent of law firms will use QR codes as part of their mobile and social media marketing campaigns in the next 12 months, but many need to invest more in mobile websites.

With more than 85 percent of mobile web users leaving sites after 5 seconds, strong performance and reliable content are critical to a site’s success.

A report from Duke University’s Fuqua School of Business found social media marketing will soon account for 10.1 percent of enterprise marketing budgets.

Tailoring social media marketing campaigns to location-based services may prove valuable, as a Pew poll found 28 percent of Americans use them.

While consumers aren’t against following brands on Twitter, most prefer to add only a few to their lists, according to new data from Lab42.

Email marketing campaigns that are sent to consumers in the early hours of the morning garner better open and click-through rates compared to messages sent later in the day, according to a new report from email service provider MailerMailer.