News Archives - Page 337 of 536 - Brafton
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    Conversation key to social media marketing

    Despite the fact that the channel has been a part of the business landscape for several years, many social media marketing challenges persist.

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    Google says +1 may be used as search ranking signal

    The intentions behind Google’s +1 button are finally coming to light. In a move that could have serious SEO implications for online marketers, the search company recently confirmed that it is exploring the possibility of using the button as a search ranking tool.

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    Survey: Local SEO is on the rise

    A new survey from BrightLocal indicates that businesses are increasingly turning to local SEO to drive leads and sales.

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    Delivra reaps the benefits of content marketing

    By maintaining a frequently updated blog, email service provider Delivra has managed to drive more traffic to its website and increase visitor dwell time, MarketingSherpa reports.

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    One in 10 millennials check out Facebook marketing content daily

    Millennials (and older consumers!) increasingly favor brands with active social pages. In fact, nearly one-quarter of millennials check branded Facebook pages at least once per day, as do 17 percent of consumers between the ages of 35 and 74.

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    Boomers more engaged with social networks

    Though social networks have long been considered the stomping ground of twenty-somethings, a new report from Pew Research Center’s Internet & American Life Project has found that older consumers are interacting on these sites more often.

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    Potential Google SEO tool meets an early end

    Google recently announced that it is putting an end to its Google Sets tool.

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    Facebook bows out of digital coupon race

    After nearly four months of testing, Facebook has opted to axe its digital coupon business, Facebook Deals.

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    Bizo: Content, social media marketing to be a priority next year

    With many businesses beginning to prepare their holiday marketing campaigns, content marketing is a leading strategy, according to a new survey from audience marketing data provider Bizo.

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    Survey: Email marketing underused for lead generation

    A new report from Advertise.com suggests marketers may be missing lead generation opportunities by underutilizing email marketing, with only 36 percent of respondents saying they use third-party opt-in email campaigns.

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