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The Mobile Marketing Association recently announced a number of heavy hitters are slated to appear at its upcoming MMA Forum London, giving credence to the notion that mobile is having an impact on company’s marketing strategies.
While social media marketing has proven to be an effective tool for helping companies generate new business, a recent study from marketing firm Ogilvy & Mather Worldwide found the platform can also be an instrument for raising awareness about injustice and driving social change.
With the web growing increasingly active through mobile and social media, marketers must assume the role of interactive publishers, creating high-value content that drives consumer engagement, a new report from Forrester Research suggests.
ComScore’s Graham Mud told SES San Francisco attendees that the majority of Facebook users’ time is spent on news feeds, making it Facebook’s most valuable content section for brand reach.
Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages.
Google appears to have a project in the pipeline that will make searching for content easier by removing the need to jump from page to page for search results.
Charles Black, president and chief strategy officer of Technorati Media, shared some data with SES San Francisco attendees about the power of content marketing in driving sales.
While Facebook is by far the No. 1 social network with more than 750 million members, a recent report from GlobalWebIndex suggests consumers are using the social site less frequently in favor of other networks.
Video content marketing that focuses on user benefits has helped one CMO generate significant sales for his hard-to-sell product.
SES experts suggest compelling content pages that site visitors will engage are key to post-Panda SEO, and monitoring site interaction metrics should be routine.