News Archives - Page 341 of 536 - Brafton
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    Social marketing as a tool for social change

    While social media marketing has proven to be an effective tool for helping companies generate new business, a recent study from marketing firm Ogilvy & Mather Worldwide found the platform can also be an instrument for raising awareness about injustice and driving social change.

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    Forrester: Marketers must publish content to remain relevant to consumers

    With the web growing increasingly active through mobile and social media, marketers must assume the role of interactive publishers, creating high-value content that drives consumer engagement, a new report from Forrester Research suggests.

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    Facebook news feed exposure exponentially magnifies brand reach, says ComScore at SES San Francisco

    ComScore’s Graham Mud told SES San Francisco attendees that the majority of Facebook users’ time is spent on news feeds, making it Facebook’s most valuable content section for brand reach.

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    Consumers demand personalized, relevant content from mobile marketing

    Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages.

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    Google infinite scroll speeds search activity

    Google appears to have a project in the pipeline that will make searching for content easier by removing the need to jump from page to page for search results.

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    Fifty-two percent of consumers say blog content has led to purchases: SES San Francisco insight

    Charles Black, president and chief strategy officer of Technorati Media, shared some data with SES San Francisco attendees about the power of content marketing in driving sales.

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    Microblogging grows but Facebook usage slows

    While Facebook is by far the No. 1 social network with more than 750 million members, a recent report from GlobalWebIndex suggests consumers are using the social site less frequently in favor of other networks.

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    Marketer at SES San Francisco: Video content drives (major!) sales

    Video content marketing that focuses on user benefits has helped one CMO generate significant sales for his hard-to-sell product.

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    SEO success is in interaction metrics, say SES San Francisco experts

    SES experts suggest compelling content pages that site visitors will engage are key to post-Panda SEO, and monitoring site interaction metrics should be routine.

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    Google sitelinks on SERPs generate exposure for key landing pages

    Google has redesigned its search engine results page with a a revised feature to give consumers more options before clicking a website.

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