Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engine optimization has traditionally been vital to online marketing efforts, but as content becomes a more popular tactic, the role of search portals has become even bigger for effectively reaching customers.
Facebook may have made its name by first capturing the attention of college students, but according to a new study from Experian Hitwise, Google+ is proving popular with a more mature audience – parents.
A few years ago, quick response codes weren’t even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to businesses’ mobile marketing strategies.
While Google may account for the greatest number of queries conducted each month, both Bing and Yahoo provide users with more relevant results, Experian Hitwise suggests.
b Blogging has caught on as a top marketing channel in most industries, with eMarketer data indicating nearly half of companies will run a blog for marketing purposes by 2012.
More than half of companies using social media do not monitor the platform’s ROI, and 18 percent don’t know whether or not their company does so.
As B2B firms look for new ways to engage consumers, content marketing has quickly proven one of the most effective promotional strategies.
Small- and medium-sized businesses appear to be increasingly convinced of the power of mobility, as a new study from Borrell Associates found that eight in 10 SMBs plan to invest in mobile marketing by the end of this year.
While Facebook is the de facto social media marketing tool for most businesses, Twitter is hoping to become more relevant to brands (and users) through the addition of a new social discovery feature – the Activity tab.
Google+ may be the social site of the moment, but the rising use of LinkedIn groups might compel businesses to boost their LinkedIn marketing efforts