Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Though the young learners of the world may not be ready to hear it, the new school year is just around the corner. For returning students, this may be a little daunting. But for retailers, the back-to-school season is the perfect time to boost business.
Yahoo, the No. 2 search engine in terms of American queries, has launched a new design for its image search page.
Over the past year, Microsoft’s Bing portal has been the big gainer in the search market, accounting for more queries each month.
Highlighting the importance of incorporating social media into a company’s content marketing campaign, a new study from the Pew Internet & American Life Project revealed that social networking use has skyrocketed in the last six years.
Given the enthusiasm surrounding smartphones and other connected mobile devices, it is becoming apparent that mobile content marketing represents a new and potentially lucrative frontier for businesses.
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO tactic.
Social bookmarking site Digg has launched a new service called Newswire that enables businesses to promote breaking news content published on their websites.
Social networking may have started as a means of keeping up with old high school friends and checking out photos from your college roommate’s summer vacation.
When small business owners are looking to purchase new technology or other products for their companies, they frequently rely on trusted blogs.
According to a recent report from Experian Simmons, mobile technology is becoming an indispensable aspect of American shopping habits. As this trend continues, it will be imperative that businesses cater their content marketing campaigns to mobile devices to stay ahead of the curve.