News Archives - Page 347 of 536 - Brafton
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    Survey: 53 percent of businesses use social media marketing

    As the social media landscape grows increasingly complex with the recent addition of Google+, many companies are leveraging the marketing channel to promote their products and services.

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    Expert: Integrated content marketing key to social media marketing success

    The rise of digital environments has, in some ways, led to increased fragmentation among consumers. But according to one expert, businesses can rely on social media marketing to rein in customers and bolster brand loyalty.

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    Mobile email bolsters marketing campaigns, online purchases

    In recent years, there has been a great deal of hype behind mobile advertising and brand promotion through applications. But according to a recent ExactTarget study, email remains one of the key factors to mobile content marketing campaigns.

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    Google sites garner most unique visitors in June

    For this first time in the past eight months, Google’s web properties have reestablished themselves as the top internet destination in June, according to recent comScore data.

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    Google+ criticized for deleting profiles, social marketers take note

    Google experienced what may the first significant backlash to its Google+ when users recently complained of a surge of deleted accounts from the burgeoning social network.

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    Expert: Tracking, analytics key to mobile marketing

    The meteoric rise of smartphones has proven to be boon for many companies’ online marketing strategies. However, as one industry observer recently noted, some legwork is needed for a mobile marketing campaign to be fully effective.

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    ComScore: LinkedIn monthly visits rise

    With LinkedIn making headlines in May after its initial public offering, the social network’s membership soared.

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    Social marketing alert: Dissatisfaction with Facebook may push users to Google+

    While Facebook may be the largest social network in the world, users seem to be growing increasingly dissatisfied with the services the it offers, according to a new report from ForeSee Results.

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    Google+ accelerates business pages

    Google has announced that the wait for Google+ business profiles won’t be long.

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    Apple’s growth signals need for mobile marketing

    Computer giant Apple this week announced its most successful third quarter to date, with revenue growth driven largely by smartphones and tablets. As these mobile devices continue to thrive, businesses will want to explore their potential for content marketing distribution.

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