Consumers spend more time on Google+
At the end of June, Google launched Google+, the search giant’s latest social network.
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Study: Social media marketing benefits extend beyond financial gains
Businesses are relying more heavily on social media as an affordable content marketing distribution channel. But, as a recent study from EyeforTravel found, the benefits of social media marketing go beyond return on investment.
Mobile growth in auto industry reflects wider marketing trends
The convenience of having the internet in their pocket is simply too good to ignore for many consumers, and shoppers are increasingly relying on their smartphones to access information about goods and services before making a purchasing decision.
Local SEO key to reaching audiences in smaller cities
Content marketing is becoming increasingly effective for small businesses looking to reach nearby consumers as more local queries are conducted.
Study: Social media marketing becoming top priority
Social media is increasingly becoming a crux in many content marketing strategies, and according to a recent Jive Software study, many executives have begun to recognize social marketing as a key to future success.
Web experience vital to mobile marketing success
For businesses exploring mobile marketing, it is just as important they be able to provide a rich web experience through site speed, as well as content.
Study: More than one-third of CMOs plan to boost social spending
Businesses are expected to prioritize social media marketing even more in 2011, according to a new report from the CMO Council that highlights the importance of leveraging social media content. More than one-third of the chief marketing officers polled indicated they plan to spend more of their marketing budgets on social platforms, making the channel… Read more »
Google+ goes mobile with iPhone app
Social marketers and mobile marketers alike have reason to pay attention to Google+. Today, Apple released an app for the iPhone that lets social enthusiasts connect to Google+ on the go.
Content marketing a must for B2B lead generation
Content marketing is a valuable B2B lead generation tool, but a number of companies struggle to create and publish information they feel “wows” their potential clients, a new Forrester Research report indicates.
Expert: Social media effective for analyzing email marketing
Though social media marketing has captured the attention of companies worldwide, one expert recently opined that social media is most effective when paired with a traditional (and reliable) email marketing campaign.