News Archives - Page 349 of 536 - Brafton
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    Local SEO key to reaching audiences in smaller cities

    Content marketing is becoming increasingly effective for small businesses looking to reach nearby consumers as more local queries are conducted.

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    Study: Social media marketing becoming top priority

    Social media is increasingly becoming a crux in many content marketing strategies, and according to a recent Jive Software study, many executives have begun to recognize social marketing as a key to future success.

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    Web experience vital to mobile marketing success

    For businesses exploring mobile marketing, it is just as important they be able to provide a rich web experience through site speed, as well as content.

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    Study: More than one-third of CMOs plan to boost social spending

    Businesses are expected to prioritize social media marketing even more in 2011, according to a new report from the CMO Council that highlights the importance of leveraging social media content…. Read more »

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    Google+ goes mobile with iPhone app

    Social marketers and mobile marketers alike have reason to pay attention to Google+. Today, Apple released an app for the iPhone that lets social enthusiasts connect to Google+ on the go.

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    Content marketing a must for B2B lead generation

    Content marketing is a valuable B2B lead generation tool, but a number of companies struggle to create and publish information they feel “wows” their potential clients, a new Forrester Research report indicates.

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    Expert: Social media effective for analyzing email marketing

    Though social media marketing has captured the attention of companies worldwide, one expert recently opined that social media is most effective when paired with a traditional (and reliable) email marketing campaign.

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    Businesses increasing mobile marketing budgets, study finds

    A new study from the Interactive Advertising Bureau revealed that more companies are seeing mobile platforms as key marketing opportunities through which they can better reach customers and bolster their brands.

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    Twitter delivers 350 billion daily tweets

    Twitter celebrated its 5th birthday last week shortly after announcing that more than 200 million individual tweets are made on a daily basis.

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    Google experiments with fixed-position search bar

    Even as its social network gains traction, search has traditionally been the core function provided by Google.

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