• Expert: Social media effective for analyzing email marketing

    Though social media marketing has captured the attention of companies worldwide, one expert recently opined that social media is most effective when paired with a traditional (and reliable) email marketing campaign.

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    Businesses increasing mobile marketing budgets, study finds

    A new study from the Interactive Advertising Bureau revealed that more companies are seeing mobile platforms as key marketing opportunities through which they can better reach customers and bolster their brands.

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    Twitter delivers 350 billion daily tweets

    Twitter celebrated its 5th birthday last week shortly after announcing that more than 200 million individual tweets are made on a daily basis.

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    Google experiments with fixed-position search bar

    Even as its social network gains traction, search has traditionally been the core function provided by Google.

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    Expert: Still trails to blaze in social media marketing

    Though the task of implementing a social media marketing campaign may be a challenge, Gravity Summit CEO Beverly Macy recently advised businesses to be proactive about social media, lest they be left behind.

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    For mobile marketing, it’s all about details

    The importance of mobile content marketing is beginning to be felt across businesses of all sizes. But, according to one expert, companies must pay attention to the little things to make their mobile marketing campaigns successful.

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    Marketing execs agree: Content marketing requires strategy and manpower

    A recent post on the Content Marketing Institute site highlights the fact that businesses expanding their content marketing efforts should consider working with partners that offer both strategies and manpower.

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    Ninety-five percent of marketers struggle to produce relevant email content

    With more consumers opting for smartphones over feature phones, email marketing is becoming an increasingly effective strategy to reach connected consumers 24/7.

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    Time almost up for businesses looking to catch the early Google+ worm

    The opportunity to be one of the first companies on Google+ is quickly coming to a close, as the search giant will soon stop accepting applications for the early test phase for businesses.

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    Valuable information is key to successful content marketing

    Consumers receive dozens of promotional messages through a variety of marketing channels on a daily basis.

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