News

For B2B marketers, email has continued to be one of the top promotional channels for both acquiring new customers and retaining existing clients.

Microsoft’s search engine, Bing, has continued to show promise in the search market, gaining more share during the month of June, a new comScore report indicates.

Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most effective.

Content marketing and social media are two trends making big noise in the marketing world lately.

According to a new report released by Harte-Hanks, email open rates declined from an average of 26 percent in 2009 to 17 percent last year.

American businesses are finding that social media can be an effective tool to engage their customers, and when utilized effectively, the practice can lead to higher customer satisfaction, according to a recent study from Dell.

A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong.

Consumers are increasingly turning to retailers’ Facebook pages as their go-to sources of information for sales, promotions and other business-related activities, indicates a new study from Compete.

Google+, the recently announced social network from the search giant, may only be in a beta release be new, but it is proving to be tremendously popular.

With the growth of social media and the fact that many shoppers are now walking around with internet access in their pockets, consumers are currently better informed than ever.