News Archives - Page 350 of 536 - Brafton
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    Valuable information is key to successful content marketing

    Consumers receive dozens of promotional messages through a variety of marketing channels on a daily basis.

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    Expert: Mobile content marketing must be consistent with general web

    Mobile content marketing can be a daunting task, but, as one expert recently suggested, companies that build their mobile content strategies to complement their web presence are likely to find success using the medium.

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    Relevant content B2B email marketing programs

    For B2B marketers, email has continued to be one of the top promotional channels for both acquiring new customers and retaining existing clients.

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    Bing makes explicit search gains in June

    Microsoft’s search engine, Bing, has continued to show promise in the search market, gaining more share during the month of June, a new comScore report indicates.

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    Forrester: Mobile marketing must be contextual

    Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most effective.

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    Report: Content, social marketing becoming intertwined

    Content marketing and social media are two trends making big noise in the marketing world lately.

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    Engaging content key to email open rates

    According to a new report released by Harte-Hanks, email open rates declined from an average of 26 percent in 2009 to 17 percent last year.

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    Social media can lead to higher customer engagement, satisfaction

    American businesses are finding that social media can be an effective tool to engage their customers, and when utilized effectively, the practice can lead to higher customer satisfaction, according to a recent study from Dell.

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    Rising tablet sales highlight new mobile marketing opportunities

    A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong.

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    Compete: Twenty percent of shoppers influenced by businesses’ Facebook pages

    Consumers are increasingly turning to retailers’ Facebook pages as their go-to sources of information for sales, promotions and other business-related activities, indicates a new study from Compete.

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