ClickCease News Archives - Page 351 of 536 - Brafton

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Social media can lead to higher customer engagement, satisfaction

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American businesses are finding that social media can be an effective tool to engage their customers, and when utilized effectively, the practice can lead to higher customer satisfaction, according to a recent study from Dell.

Rising tablet sales highlight new mobile marketing opportunities

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A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong.

Compete: Twenty percent of shoppers influenced by businesses’ Facebook pages

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Consumers are increasingly turning to retailers’ Facebook pages as their go-to sources of information for sales, promotions and other business-related activities, indicates a new study from Compete.

Google+ approaches 10 million users

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Google+, the recently announced social network from the search giant, may only be in a beta release be new, but it is proving to be tremendously popular.

More knowledgeable customers necessitate smarter marketing strategies

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With the growth of social media and the fact that many shoppers are now walking around with internet access in their pockets, consumers are currently better informed than ever.

Bing Maps update: Good for local businesses

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Bing has announced some updates to Maps that consumers might like, and local business marketers may like even more. The changes make it easier for Bing Maps users to get a clear picture of the areas they are searching, and new “Locate Me” tools can help consumers better determine which businesses are nearby.

Report: Mobile retail transitioning into ‘support’ phase

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A new report from digital marketing firm the White Horse Digital Futures Group suggests that as smartphone use continues to grow, it is time for retailers to expand their mobile offerings to support this trend.

Facebook developing comprehensive behavioral profiles

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Facebook is leveraging a variety of social plugins, such as the “Like” button or Facebook Connect, to develop behavioral profiles on members, ClickZ reports.

Pew survey: Sixty-eight percent of smartphone owners browse the mobile web daily

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As smartphone penetration continues to grow, owners are becoming more accustomed to browsing the web through their devices.