News Archives - Page 351 of 536 - Brafton
  • X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox.

    Relevant content B2B email marketing programs

    For B2B marketers, email has continued to be one of the top promotional channels for both acquiring new customers and retaining existing clients.

    Continue reading

    Bing makes explicit search gains in June

    Microsoft’s search engine, Bing, has continued to show promise in the search market, gaining more share during the month of June, a new comScore report indicates.

    Continue reading

    Forrester: Mobile marketing must be contextual

    Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most effective.

    Continue reading

    Report: Content, social marketing becoming intertwined

    Content marketing and social media are two trends making big noise in the marketing world lately.

    Continue reading

    Engaging content key to email open rates

    According to a new report released by Harte-Hanks, email open rates declined from an average of 26 percent in 2009 to 17 percent last year.

    Continue reading

    Social media can lead to higher customer engagement, satisfaction

    American businesses are finding that social media can be an effective tool to engage their customers, and when utilized effectively, the practice can lead to higher customer satisfaction, according to a recent study from Dell.

    Continue reading

    Rising tablet sales highlight new mobile marketing opportunities

    A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong.

    Continue reading

    Compete: Twenty percent of shoppers influenced by businesses’ Facebook pages

    Consumers are increasingly turning to retailers’ Facebook pages as their go-to sources of information for sales, promotions and other business-related activities, indicates a new study from Compete.

    Continue reading

    Google+ approaches 10 million users

    Google+, the recently announced social network from the search giant, may only be in a beta release be new, but it is proving to be tremendously popular.

    Continue reading

    More knowledgeable customers necessitate smarter marketing strategies

    With the growth of social media and the fact that many shoppers are now walking around with internet access in their pockets, consumers are currently better informed than ever.

    Continue reading

    Have any marketing questions?

    Ask a Marketer