• More knowledgeable customers necessitate smarter marketing strategies

    With the growth of social media and the fact that many shoppers are now walking around with internet access in their pockets, consumers are currently better informed than ever.

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    Bing Maps update: Good for local businesses

    Bing has announced some updates to Maps that consumers might like, and local business marketers may like even more. The changes make it easier for Bing Maps users to get a clear picture of the areas they are searching, and new “Locate Me” tools can help consumers better determine which businesses are nearby.

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    Report: Mobile retail transitioning into ‘support’ phase

    A new report from digital marketing firm the White Horse Digital Futures Group suggests that as smartphone use continues to grow, it is time for retailers to expand their mobile offerings to support this trend.

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    Facebook developing comprehensive behavioral profiles

    Facebook is leveraging a variety of social plugins, such as the “Like” button or Facebook Connect, to develop behavioral profiles on members, ClickZ reports.

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    Pew survey: Sixty-eight percent of smartphone owners browse the mobile web daily

    As smartphone penetration continues to grow, owners are becoming more accustomed to browsing the web through their devices.

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    Three-quarters of consumers prefer content marketing over ads

    In the summer edition of Content Magazine, the Custom Content Council shares some data demonstrating businesses’ increasing investment in content marketing and shoppers’ growing interest in branded content.

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    Mobile shopping to triple by 2015, study shows

    A new study from Juniper Research shows that mobile payments are expected to surge during the next four years.

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    No Google+ invite? No problem

    With the recent launch of Google’s social network, Google+, consumers (and businesses across industries) are clamoring for a much-coveted invite as if it were a golden ticket to some illustrious chocolate factory.

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    Apple device users generate most mobile clicks

    Mobile advertiser MediaMind has found that iPhone and iPad users are nearly twice as likely to click mobile advertisements as their Android counterparts.

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    Study: 51 percent of sites have yet to add social plugins

    Social media content is increasingly important to engaging consumers and bolstering brand awareness, but many marketers fail to use social plugins to encourage cross-channel content engagement.

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