Google unlocks behavioral targeting for all AdWords users
Back in 2009, Google first announced it would enable advertisers to target prospective consumers through previous search histories and behaviors.
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Mobile ad spending to cross $4 billion by 2015
Mobile advertising is expected to gain more ground as it acquires more credence among marketers, with a new report from BIA/Kelsey projecting the channel will account for more than $4 billion in ad dollars in 2015.
New comScore service provides digital marketing insight
Companies utilizing mobile marketing may be well advised to cater their strategies to the iPad, as a new study from comScore found that Apple’s device accounts for 97 percent of tablet traffic in the United States.
SMBs can go beyond ‘big 3’ social networks
Many businesses have recognized that using social networks can be an effective way to generate buzz about their brand.
Innovative marketing scheme brings mobility to art show
Highlighting the growing role smartphones and tablets are playing in marketing strategies, Mobile Marketing Max recently launched an innovative new approach to mobile marketing.
Report: Facebook fans pay little attention to company posts
Facebook fan pages are effective tools for generating awareness on the social network and engaging brand loyalists.
Social media, mobile high on travel marketing strategies, study reveals
A new study from travel website TripAdvisor revealed that many innkeepers and other lodging providers list social media and mobile marketing among their most important marketing strategies.
YouTube helps Google top the internet
Whether its through video or search engine marketing, Google and its associated properties are key to reaching the widest audience.
Providing Twitter support leads to more followers
A new survey conducted by inboxQ highlights the importance of actively engaging consumers on social media.
Expert: Mobile rise opens new avenues for viral marketing
Speaking at the recent CommunicAsia trade show in Singapore, TNS Singapore consumer insights director Nic Hall noted that mobile technology provides new opportunities for businesses to engage consumers more effectively.