Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social marketers rejoice: Facebook fans and Twitter followers are loyal to the brands they connect with on social channels, according to a recent study from ROI Research and Performics. As eMarketer relays, one of the findings of the study is that social users’ brand loyalty is increasing. In the 2010 version of the study, 32… Read more »
In part of its continued promotion of social search, Google is offering webmasters insight on how to add the +1 button to their sites.
ComScore’s recent State of Mobile Advertising webinar reveals that search and social mobile audiences are becoming more mainstream.
Google has launched a “Me on the Web” feature for Google Dashboard, and marketers might ask themselves if this will help push Google Profiles – and +1 – mainstream.
Pew’s study of the impact of social networking on Americans’ lives indicates that marketers will find growing audiences on social media.
At this month’s Business Marketing Association international conference, attendees discussed the future of the industry and content’s essential role in marketing.
The latest data from comScore reveals that social media sites are reaching new heights in terms of the time Americans spend on networks.
At yesterday’s Inside Search event, Google announced new mobile developments, which cater to the company’s claim that mobile search never stops.
The 2011 Social Shopping Study from PowerReviews and the e-tailing Group indicates that shoppers spend an increasing amount of time researching products on social media.
At yesterday’s Inside Search event, Google announced that it is rolling out voice and image search for desktop users, and marketers should consider the SEO implications of these developments.