News Archives - Page 358 of 536 - Brafton
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    Google, Facebook poised to grow ad revenues

    Both Facebook and Google are poised to become bigger players in the display advertising market, with the former set up for more immediate success this year and the latter expected to grow dramatically in 2012.

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    Businesses see great potential in mobile marketing, study finds

    Perhaps more than any other emerging medium, company executives see the rise of mobile technology as an opportunity to grow their businesses and expand their marketing campaigns, a new study from Oxford Economics and SAP found.

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    Study: Internet marketing reaches TV viewers

    A new survey from Harris Interactive reveals that Americans frequently shop online while watching television.

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    LinkedIn marketing: Better access to business decision makers

    Everyone is focused on the social competition between Facebook and Google, but Lewis Howes, author of Linked Working, suggests that LinkedIn is the most powerful business networking platform and marketers… Read more »

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    Social fans and followers increasingly loyal to brands

    Social marketers rejoice: Facebook fans and Twitter followers are loyal to the brands they connect with on social channels, according to a recent study from ROI Research and Performics. As… Read more »

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    Google to host +1 integration webinar

    In part of its continued promotion of social search, Google is offering webmasters insight on how to add the +1 button to their sites.

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    ComScore: Mobile search and social audiences grow

    ComScore’s recent State of Mobile Advertising webinar reveals that search and social mobile audiences are becoming more mainstream.

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    Google’s ‘Me on the Web’ feature: A push for social search?

    Google has launched a “Me on the Web” feature for Google Dashboard, and marketers might ask themselves if this will help push Google Profiles – and +1 – mainstream.

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    Pew Study: Social network usage and influence skyrockets across demographics

    Pew’s study of the impact of social networking on Americans’ lives indicates that marketers will find growing audiences on social media.

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    Business Marketing Association suggests content marketing is key to engagement (and conversions)

    At this month’s Business Marketing Association international conference, attendees discussed the future of the industry and content’s essential role in marketing.

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