News Archives - Page 359 of 536 - Brafton
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    Business Marketing Association suggests content marketing is key to engagement (and conversions)

    At this month’s Business Marketing Association international conference, attendees discussed the future of the industry and content’s essential role in marketing.

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    Study: Social media accounts for one in six online minutes

    The latest data from comScore reveals that social media sites are reaching new heights in terms of the time Americans spend on networks.

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    Search marketing alert: Google says mobile search never stops

    At yesterday’s Inside Search event, Google announced new mobile developments, which cater to the company’s claim that mobile search never stops.

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    Study: Social research impacts purchase decisions

    The 2011 Social Shopping Study from PowerReviews and the e-tailing Group indicates that shoppers spend an increasing amount of time researching products on social media.

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    Will Google’s Voice Search and Search by Image change search behavior?

    At yesterday’s Inside Search event, Google announced that it is rolling out voice and image search for desktop users, and marketers should consider the SEO implications of these developments.

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    Google announces SEO-friendly Instant Pages

    Google’s Instant Pages reward top results with speedy downloads that make content accessible to users instantly.

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    Survey suggests local search key to business discovery

    A survey from the Local Search Association indicates that search engines are a top tool for local business discovery.

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    Local marketing alert: Google brings descriptive terms to Map results

    Google is introducing a new Maps search result feature that displays phrases commonly associated with local busineses.

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    Social marketing alert: Facebook traffic slows, but site still demonstrates marketing power

    Facebook is starting to see traffic drop in the U.S. and Canada, but the social giant’s reach continues to expand.

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    Google acquires AdMeld: Giving ad partners an edge in $80 billion online ad market?

    Online ad spend is consistently rising, and Google’s latest acquisition may be the company’s effort to ensure its ad partners see ROI.

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