• Google acquires AdMeld: Giving ad partners an edge in $80 billion online ad market?

    Online ad spend is consistently rising, and Google’s latest acquisition may be the company’s effort to ensure its ad partners see ROI.

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    Rapportive makes Gmail more social, extends Twitter reach

    Social marketers might like the updated Rapportive – a social tool that lets Gmail users follow Tweets directly in their inboxes.

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    Search market grows, with Google still No.1 and Bing holding steady

    The latest comScore search ranking report indicates that Google is maintaining its strong lead in the search market and perhaps that Bing’s growth is slowing.

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    Link building case study from SMX Advanced: Content-driven infographics bring link love

    At SMX Advanced, experts weighed in on sustainable ways marketers can increase their inbound links, and one conclusion was that content-driven infrographics aren’t dead.

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    Study: Social marketing impacts shopping, LinkedIn’s power rising

    A new study from Performics indicates that consumers are spending more time doing shopping research across social network sites, and marketers should take note that LinkedIn’s value is rising.

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    SEO case study: Sites see more pages indexed by Google than Bing – even post Panda

    Forensic SEO Alex Bleiweiss reported at SMX Advanced that many of the 15 sites he studied for a Google survival SEO case study were impacted by Google’s Panda, but they still had more pages indexed by Google than Bing.

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    SMX Advanced buzz: Social, local, mobile marketing leads to sales

    As mobile queries continue to rise, experts at SMX Advanced Seattle offered case studies on how mobile marketing can help brands reach audiences at the point of sale.

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    SMX Advanced Seattle insight: Bing’s Stefan Weitz says social search is the future, and watch Schema.org

    At day two of SMX Advanced Seattle, Bing’s director of search, Stefan Weitz, talked about the future of SEO, emphasizing the value of social search and Schema.org.

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    Matt Cutts at SMX Advanced Seattle: Content for SEO, new Panda iterations ahead

    At SMX Seattle, Matt Cutts fielded some live questions, spoke about Panda iterations to come and reminded marketers of the value of high-quality content.

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    Bing says content (still) king for SEO at SMX Advanced Seattle

    At SMX Seattle, Bing’s Duane Forrester told marketers to think of the crawler as a site user, and remember: Content is king when it comes to SEO.

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