News Archives - Page 363 of 536 - Brafton
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    Internet ad revenue for Q1 hit record-breaking $7.3 billion

    The Internet Advertising Bureau’s internet advertising revenue figures for Q1 2011 reveal that last quarter proved the most profitable in the industry’s history.

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    Google adds social context to content with Gmail people widget

    Google has added a people widget to Gmail that may add valuable social context to content for email marketers.

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    Searchers ‘Like’ Bing Facebook integration, but will they convert from Google?

    The recent integration of Bing and Facebook is getting a lot of positive feedback from searchers, and SEO marketers should monitor search engine usage accordingly to see if Microsoft gains ground in the market.

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    Survey: Geo-targeted custom content marketing should be a priority

    Adobe’s Scene7 2011 Survey: Digital Marketing in the Next Decade shows that marketers are increasingly see the value of focusing on custom content and website analytics with local audiences in mind.

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    Google Wallet makes mobile purchases easy

    Today, Google offiicially announced its mobile payment service – Google Wallet. Mobile marketers will want to monitor the impact of this development on consumers’ on-the-go shopping behavior.

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    Mobile marketing alert: Study shows mobile purchases on the rise

    The latest quarterly Insights report from JiWire indicate that 79 percent of on-the-go consumers are comfortable making purchases with their mobile devices.

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    Facebook exec says ‘authentic content’ key to local Likes

    Facebook’s director of Local, Emily White, recently chatted with USA Today about how merchants can boost their fan engagement.

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    Google Correlate: A tool to reverse engineer SEO keywords?

    Google has announced a new tool called Google Correlate that offers marketers insight on which phrases are most searched.

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    Yahoo Mail becomes more social with Facebook, Twitter integration

    Yahoo Mail is becoming more social thanks to Twitter and Facebook integration – social and email marketers, take note.

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    Google mobile payment service supports mobile marketing

    Consumers are increasingly making purchases via their smartphones, and now Google is launching a mobile payment service that may further encourage this behavior.

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