News Archives - Page 365 of 536 - Brafton
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    LinkedIn IPO suggests value of social marketing

    Today, LinkedIn is going public and the professional social network’s skyrocketing value should be a clue to social marketers that they can’t ignore this B2B-oriented space.

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    Twitter enhances privacy settings and social data sharing

    Twitter is requiring third-party applications to be more transparent about their info collection, and social marketers should consider how this might impact the social data available to them.

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    Google launches Inside Search blog, full of search marketing insight

    Google has announced a new search blog that may offer marketers valuable SEO insights.

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    AOL beefing up local content from journalists: Should marketers follow suit?

    AOL will be hiring more journalists to write hyperlocal content, driving traffic to its sites. Online businesses catering to local audiences should consider how they might use local news to draw relevant audiences as well.

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    Survey says smartphones are better than tablets for mobile marketing

    A Nielsen survey suggests that tablet penetration is low, which means mobile marketers may want to focus their efforts on engaging smartphone users.

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    Google paid search moves URL domain to headline

    Google announced that it is updating its AdWords ads to include display URLs in headlines.

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    Blekko and Flipboard partner to bring search to RSS content

    Blekko has announced it will power Flipboard searches to help readers discover RSS content by keyword.

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    Local marketing alert: Facebook Pages with Places function boosts social referrals

    Facebook is merging its Places and Pages features, enabling users to check in with brands – a good way for local social marketers to get social referrals and user-generated content.

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    Consumers wary of online companies, still share social info

    A new survey from Harris Interactive indicates that U.S. consumers think major online companies Facebook and Google have too much personal information about them, but this doesn’t necessarily mean social marketers should pull the plug on their personalized camapaigns.

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    Facebook “Friend Effect” fuels Bing search

    Bing has announced new updates to its social search service, bringing the power of Facebook data to SERPs.

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