News

A recent study from Microsoft indicates that email marketing is a good way to reach consumers – particularly for B2B businesses.

At today’s Social-Local conference in San Francisco, Marissa Mayer announced Google Business Photos, and local merchants may find that these images help bring traffic to their sites and stores.

AOL’s content strategy seems to be paying off, as the company reports growth in display ad revenue for the last quarter.

Social recommendations are becoming an increasingly important factor when consumers decide where to click, and a new “popularity engine” lets online shoppers search Likes directly.

Facebook and Google are reportedly going head-to-head in an effort to buy Skype, and internet marketers should consider that a Facebook-Skype partnership may help the social giant carry more weight among consumers.

A new whitepaper, B2B Marketing: Why Content is the New Creative, reveals that business-to-business marketers see content as their overall marketing initiatives.

Internet marketers who have been practicing search engine optimization should ask themselves if they’re ready for “knowledge optimization” in light of a shift in Google.

Facebook’s contextual ads, Sponsored Stories, are seeing higher CTRs than standard ads, and internet marketers should take note that social recommendations are key to catching clicks.

Yahoo has announced its Search Marketing blog will be shut down at the end of May – just another indication that the company’s search services are dwindling.

This year’s State of Search Marketing Report from Econsultancy and SEMPO reveals that marketers are increasingly investing in social media marketing.