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    SEO

    No more right-side Google ads: What it means for marketers & searchers

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    Google is doing away with right-side ads. Whether you manage SEO and PPC, or just search Google on desktop, major changes are coming. Here’s what to expect.

    Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed

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    Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.

    More pins, less engagement? [Video]

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    Pinterest might be a top social network for marketers, but engagement per pin is declining. We're explaining why in this week's Content and Coffee. 

    Improve your video marketing with Facebook’s new metrics

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    Facebook has updated its metrics interface for videos, allowing marketers to dig deeper into their analytics. Here are our highlights of the major changes.

    8 ways content marketers make mistakes that waste their efforts [Video]

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    Only thirty percent of B2B marketers said their content strategies were effective, according to the Content Marketing Institute's 2016 Benchmarks, Budgets and Trends report.

    More content = less engagement? 3 can’t-miss stats from TrackMaven’s marketing industry report

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    TrackMaven’s latest industry report explores the idea that more social media content is not the key to more audience engagement.

    Twitter CEO Jack Dorsey calms #RIPTwitter worriers: Timeline to remain live

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    Rumors spilled that Twitter was revamping its news feed, and #RIPTwitter spread across the network. Here’s what Jack Dorsey’s response could mean.

    Get more return on high-value assets [Video]

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    If you're investing in high-value content, great! But make sure you follow these two steps first. 

    SEO

    Search landing pages could be the answer to more qualified web leads [success story]

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    Search landing pages move buyers further down the sales funnel. Here’s proof from a client in the finance industry.