Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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American retailers are stepping up their holiday email marketing strategies with increased references to Christmas-related terms, the latest Retail Email Index has shown. According to the Retail Email Blog, the number of such keywords and phrases appearing in promotional messages doubled in the week ending on November 7th. Meanwhile, the top 100 US retailers were… Read more »
Search engine optimization (SEO) executives have been advised to check that incoming website links do not come from sites that contain malware. Loren Baker, editor of Search Engine Journal, said that it is possible links from malware-infested sites could lower search rankings. While Google takes pains to emphasize that inbound links do not necessarily hamper… Read more »
US chief executive officers (CEOs) believe that social media tools could be more effective in building corporate reputation than as a sales driver, according to a new poll.
Conducted by PRWee
Google has launched a new beginner’s guide to search engine optimization (SEO) for webmasters looking to promote their sites online. The SEO Starter Guide offers guidance on about a dozen different areas that are commonly explored by online marketing professionals when optimizing a site for search engines. These include utilizing title and meta tags for… Read more »
Yahoo! has revealed figures showing that its news website attracted the biggest single-day online news audience ever on the day of polling for the US elections. According to statistics from comScore, 7.6 million unique users visited Yahoo! News on November 4th, with almost 260 million total page views recorded. Meanwhile, MSNBC saw 6.8 million unique… Read more »
Over 81 percent of the total US adult population now use the internet, new research has revealed. Undertaken by Harris Interactive, the Harris Poll revealed that 184 million US adults currently use the web, growing from just nine per cent of the total population in 1995. It also showed that more time is being spent… Read more »
Email marketers can make a number of small improvements to their campaigns as they move into the new year, according to a blogger.
Stephanie Miller of Return Path suggested that sending messa
New figures have suggested that a significant proportion of marketers intend to increase spending on Web 2.0 and house list-based email marketing campaigns to combat the effects of the downturn.
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Organizations need to ensure they are adequately protecting their brands when it comes to online search, a new report has advised. According to Hitwise, a significant proportion of branded online searches in the US are directed to websites that do not belong to the brand being sought. Hitwise US senior online analyst Heather Hopkins explained… Read more »
Revenues from online advertising in the US approached $5.9 billion in the third quarter of 2008, according to a new report from the Interactive Advertising Bureau (IAB). The organization, which compiled the figures in partnership with PricewaterhouseCoopers, said that this represented an 11 percent increase compared with the same period last year. Despite this, growth… Read more »