Email marketing activity increases again
The latest figures from the Retail Email Index have shown another increase in email marketing activity among US retailers.
According to the index, email activity surged by 11 percent in the w
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Blogs play “an incredibly important” brand role
Blogs, which started out life as online diaries or journals for individuals, have become an evermore important tool for brands to communicate with clients, it has been noted.
Rachel Hawkes, e
Top 50 US web properties ranked
The turbulent economic climate and the approaching presidential election have impacted on US consumer internet activity in the top online properties in September, it has been announced.
Web r
Right place and people “crucial” for ads
Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on the company’s search marketing blog states this is especially the case if a business only caters to a specific region or area. He makes his… Read more »
Obama ‘enjoys Web 2.0 benefits’
Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein states the Illinois senator continues to "dominate" his rival senator John McCain in a number of areas. She notes Obama had around two million Facebook… Read more »
Nielsen: MySpace top US social network for September
MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over the course of the month, a rise of one percent on the same month in 2007. Facebook came in second place with a total of… Read more »
Retailers up email marketing activity ahead of Halloween
Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.
The Retail Email Blog’s latest Retail Email Index increase
Marketers ‘going digital to help the environment’
Many marketers at US organizations are planning to switch away from traditional media towards digital marketing in an attempt to go green, new search has indicated.
The survey of 150 marketer
Firms urged to move on from old SEO tactics
Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.
Expert: Integrate SEO with email, social media
Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.
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