Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, Weather.com search marketing manager Derek Fulford explained that a good place to start is educating the company’s video team on the basics of search engine optimization (SEO). This can include information on using… Read more »
Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according to an article from ClickZ, which suggested that a recognisable, informative and trustworthy sender address is vital if a firm is to get consumers to… Read more »
Online marketing can give small companies the opportunity to compete against larger rivals, an expert has claimed. Tink Taylor, business development director at internet marketing firm dotMailer, said that social media techniques can be used by small companies to expand their customer bases and increase brand recognition in a way they would not normally be… Read more »
Businesses considering email marketing must remember that their online reputation is as important as their brand, an industry commentator urges.
Rob Thrasher, writing for email marketing agen
Email messages are a good way to boost a firm’s social media marketing efforts, an expert has remarked. Aaron Kahlow, a managing partner with consultancy Business Online, made his comments to marketing magazine BtoB, suggesting that email provides the "perfect" partner for Web 2.0 campaigns. "Perhaps most important is the use of email to send… Read more »
Email marketing allows smaller firms to remain in touch with their clients in an affordable and effective way, an expert has claimed.
Search engine optimization professional Nick Stamoulis ma
Targeted email marketing can be highly effective, despite its reputation suffering following a deluge of spam messages, an expert has commented. Lawrence Ramsay, spokesman for DMC Software Solutions, a Sage CRM system specialist, explained that for many marketers, an increase in the number of firms using the platform has decreased the effectiveness of their campaigns…. Read more »
Sending clients email marketing messages including tips, industry news stories and other information is an "excellent" way of staying in touch, an expert has remarked.
Industry comm
Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.
An article published b
Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.