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    Study: 60% of companies struggle to measure social media marketing ROI


    New data shows companies use social marketing for branding, and then struggle to measure the return. Here’s how to gauge long-term success. Virtually every brand has a social presence, but […]

    How to build an ecommerce blog for 535% ROI


    This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.


    Google’s new feature to AMP mobile SEO & traffic


    Mobile searchers head to the fastest-loading, best looking results. Here’s how to boost your mobile SEO with Google Accelerated Mobile Pages Project.

    Is “branded content” killing your content marketing?


    What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.

    Kill your branded content [Video]


    "Branded content" is officially the biggest drain on marketers' resources, but brand's videos, blogs, social media posts and infographics are all showing more value this year than last. In this Content & Coffee, I want to discuss new research on the result-deadly qualities of "branded content."

    What marketers need to know about Facebook’s new “Reactions”


    4 things to know about Facebook’s new reaction buttons, with information straight from the social network’s official statement.

    Why diversify content? Success story – 94% more organic traffic & new leads


    Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights:  +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s […]

    CMI State of Content data: Most used vs. most effective B2C strategies


    Quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2C Content.

    7 holiday retail stats that’ll influence your mobile, social & email marketing


    Quick insights for marketers before diving into 2015 holiday marketing campaigns – including mobile, social and email’s influence on holiday retail estimates.