Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
New data shows companies use social marketing for branding, and then struggle to measure the return. Here’s how to gauge long-term success. Virtually every brand has a social presence, but gauging success is often difficult. New research from Simply Measured shows that 60 percent of companies struggle to measure the ROI of their social media… Read more »
This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.
Mobile searchers head to the fastest-loading, best looking results. Here’s how to boost your mobile SEO with Google Accelerated Mobile Pages Project.
What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.
"Branded content" is officially the biggest drain on marketers' resources, but brand's videos, blogs, social media posts and infographics are all showing more value this year than last. In this Content & Coffee, I want to discuss new research on the result-deadly qualities of "branded content."
4 things to know about Facebook’s new reaction buttons, with information straight from the social network’s official statement.
Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s founded in data gives you confidence in your efforts, and makes it more likely you’ll see results. This isn’t just our perspective – results from… Read more »
Quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2C Content.
Quick insights for marketers before diving into 2015 holiday marketing campaigns – including mobile, social and email’s influence on holiday retail estimates.
Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .