For ecommerce brands, comScore‘s most recent edition of its top 50 web properties suggests that Pinterest is a crucial part of a social media marketing strategy. According to the study, Pinterest is the 50th most frequently visited site by American users. Its inclusion on the list marks the first time the social network has cracked the top 50.
Brafton recently highlighted data from BizRate that found Pinterest users actively consume branded content on the site. In fact, 70 percent said use they’re seeking inspiration for their latest purchases on the site. Verticals that perform well on the platform include fashion, housewares and others that translate to visual content.
ComScore’s data has frequently noted consistent improvements in terms of traffic and popularity for Pinterest. Social media marketing with the site has helped more brands drive convertible traffic by actively expressing certain messages to their followers on the site.
Other social networks on comScore’s list include Facebook, LinkedIn, Twitter, Instagram and Myspace. Each of these platforms helps companies drive more visibility for their websites and content.
Brafton recently highlighted data from a Shareaholic study suggesting that Pinterest drives more referral traffic for sites than Bing and Yahoo. Citing its clients’ traffic sources, Shareaholic found that Pinterest directed 1.84 percent of visits compared to 1.37 percent for Bing and 1.03 percent for Yahoo.