Twitter officially announced it’s experimenting with ad tailoring capabilities to improve marketers’ social media practices, Brafton recently reported. However, it appears the microblogging site is quietly rolling out other features that can also put the right web content in the path of users’ clicks.
TheNextWeb.com alerted internet users and marketers that Twitter started offering auto-complete suggestions when account holders type Tweets via desktop computers – a function that was previously limited to Android and iOS applications. This feature might ultimately drive users to read and participate in social chatter around trending topics.
Marketers should use this function to create social media content that ties into popular ideas, riding out trends that provide greater visibility. A quick test might reveal that Twitter is suggesting #marketingtips or #marketingnews when users begin typing the word “marketing.” Brands can then organize their social content under those same categories, rather than a similar unsuggested term like #marketingtrends.
Of course, companies must engage in social media monitoring to determine whether this practice generates the results they want. If marketers notice followers are more engaged in conversations that use suggested Tweets, they should continue incorporating the site’s recommendations.