On its Twitter account, DuckDuckGo reported that it broke its own daily traffic record on Tuesday. The Tweet itself came on Wednesday, and it’s likely that the startup search engine will consistently add to its traffic in the coming weeks.
According to the site’s numbers, it has had more than 730,000 direct hits on Tuesday. The following day, it garnered more than 848,000 visits. Additionally, the website has consistently reached traffic volumes above 550,000 users in each of the last two weeks.
While DuckDuckGo still has a long way to go if it hopes to catch up to the bigger players in search, controversies regarding Google, its new search features and privacy policies may drive others to consider new search options. Bing and Yahoo, the second- and third-largest players in search, are the natural alternatives, but smaller search engines that offer an interesting take on search could see gains.
Brafton recently reported that DuckDuckGo launched a new interface to start 2012. The company believes it can compete in search by offering a strong product, and adjusting its interface was the primary goal.