Good search engine optimization (SEO) is not is not about simply getting many hits from portals but about getting quality traffic, an expert has asserted.

Industry commentator Derek Gehl made his claim in an article for online marketing resource PromotionWorld.

He called for optimizers to focus on using keywords which will ensure the consumers specifically interested in a product are definitely directed to the website.

"Forget about getting tons of traffic from the search engines. Get less traffic that converts more," Mr Gehl urged.

By using targeted keywords, firms can find they rise quickly in the rankings for the searches which really matter to their businesses, he continued.

There is no point optimizing a website for a set of general and highly competitive keywords which will not bring appropriate traffic to the site even if the company spends a considerable sum achieving a place on the first page of rankings, Mr Gehl concluded.

An article posted in search marketing forum SEOChat written by Terri Wells also recently urged firms to remember that keywords should be chosen because they deliver the best performance which is not always the same thing as traffic.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.