Business to business (B2B) search engine optimization (SEO) is very different to the techniques employed when attracting more general consumers, an expert has remarked.

Nick Stamoulis, writing for Brick Marketing’s SEO blog, remarked that the content used to organically improve the ranking of a B2B firm must be of a high standard,

Information provided has to be up to date and accurate, he urged.

"Many businesses can get away with out of date information or sloppy copywriting when it comes to dealing with the general public. Not so when dealing with experts," Mr Stamoulis continued.

However, it can be easier to achieve inbound links within a B2B sector if they target niche markets, he added.

Earlier this year, sector expert Ambar Shrivastava told MediaPost’s Search Insider, that corporate websites which contain industry-specific blog posts can often achieve high rankings more quickly as search engines appreciate regularly-updated pages.

Furthermore, she noted that blogging can be a cheaper online marketing option than pay-per-click campaigns.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.