The recently finished Cash for Clunkers program helped boost the nation’s car industry with hundreds of thousands of new vehicles leaving showroom floors, but what about the used car industry? Perhaps search engine optimization (SEO) can help.

Todd Swickard, CEO of Auto Dealer Traffic, writes in Dealer Marketing Magazine that auto dealers need to use search engine optimization (SEO) to help improve the ranking of their used auto inventory pages to help move these pre-owned cars off the lot.

"When ranking sites, search engines look not only at the content of your site, but also the number of pages on your site and the frequency of updates," Swickard writes. "Because of this, your used inventory pages – if properly set up on your site – can help boost your organic rankings considerably."

Swickard admits that this can be a time-consuming process for dealers who do not have their inventory properly optimized, but he says the payoff will make it worthwhile. He also notes that the addition of new inventory will be important as it appears as new content to the search engines.

Constantly creating original content is one way to increase a company’s search engine optimization (SEO).

In a recent post for Marketing Pilgrim, Frankie Fredericks of The Web Uncovered wrote that the increasing importance of real-time search makes it more necessary for companies to have content that is relevant.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.