Although many companies begin using search engine optimization (SEO) to help increase their national – or perhaps international – visibility online, some companies are only concerned about attracting customers in their neighborhood, something experts says is much easier.

As part of its Website Remedies feature, CNNMoney.com gathers a number of experts in an attempt to assist businesses looking for help with their website. Its most recent piece focused on North Carolina-based law firm Conroy & Weinshenker which is looking to boost local traffic.

Pamela Swingley of California-based Savvy Internet Marketing says there is a lot of focus on local search at the moment and notes that creating search engine optimization (SEO) content for local traffic is simpler than trying to lure people from across the country.

"Attracting local search traffic is much easier than optimizing a website for a national or international audience," she told CNNMoney.com. "Local search is starting to really heat up."

The experts say Conroy & Weinshenker should expand their content to help increase their search engine optimization (SEO). The news provider also suggests that the site update its news site at least once a month. While this can have the benefit of increasing SEO, it can also be of assistance to prospective clients.

Many local companies saw an increase in search engine optimization (SEO) earlier this year without doing anything to their websites when Google made local search the default setting for result pages.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.