When companies decide to use search engine optimization (SEO) to increase their online visibility by choosing an outside company they may consider taking a hands-off approach, but a new survey seems to indicate that’s not what SEO companies want.

A new study from Search Engine Roundtable finds that almost all search engine optimization (SEO) companies want their clients to have some interaction in the process. In fact, only 3 percent of respondents said they would like no interaction.

An overwhelming 84 percent said they feel client interaction is an important part of a search engine optimization (SEO) campaign with another 12 percent saying that a little interaction would be fine.

With a growing number of businesses turning to search engine optimization and other online marketing tools, it will increasingly become important for them to get involved in the process.

In a recent interview with Forbes, Anthea Stratigos, chief executive of media research company Outsell, said her company believes that businesses will shift $64 billion in marketing from traditional outlets to online marketing tools by the end of this year.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.